![[Item #88273] Mainspring; The grassroots story of human progress, what it means to you and me and how NOT to prevent it. Henry Grady WEAVER.](https://lornebair.cdn.bibliopolis.com/pictures/88273.jpg?auto=webp&v=1768879314)
Mainspring; The grassroots story of human progress, what it means to you and me and how NOT to prevent it.
Detroit, Michigan: Talbot Books, 1947. First American Edition. Octavo. 20cm. Publsiher's grey cloth titled in gilt to spine and front board. 236pp. Strong and tight, spine gilt dulled, a little wear to extremities; internally clean and fresh, inscribed to front flyleaf, original promotional ephemera laid in at the front. A very good, clean copy, with an interesting association.
From the library of J.H.S. "Jimmie" Ellis, with an authorial inscription to him on the front flyleaf;
"A few "Coals to Newcastle" for J.H.S. Ellis, with all good wishes ever, Henry Weaver"
Weaver was head of customer research for General Motors, and is generally credited with having invented the template for customer based market research questionnaires. Ellis was the president of the Kudner advertising agency who was almost singlehandedly responsible for restoring the fortunes of General Motors, and the auto industry as a wider whole, as well as a number of other key US corporations, as well as having had a lasting effect upon American lifestyle culture and advertising methodology.
Price: $250.00