![[Item #88270] Market Analysis; Its Principles and Methods. ECONOMICS, Percival WHITE.](https://lornebair.cdn.bibliopolis.com/pictures/88270.jpg?auto=webp&v=1768879312)
Market Analysis; Its Principles and Methods
New York: McGraw Hill Book Company, 1921. First Edition. Octavo. 20cm. Publisher's pebble grain black cloth titled in gilt to spine. 340pp. Strong and tight, a little dulled to the spine, light bumping and scuffing to spine ends and corners; internally clean and fresh, ink ownership to front flyleaf, illustrated throughout with in-text reference charts and diagrams. An about very good copy of an important work.
From the library of J.H.S. "Jimmy" Ellis, president of the Kudner Ad Agency, and one of the original and most influential "Mad Men", who was almost singlehandedly responsible for making corporations like Buick, GEC, and National Distillers into household names in the mid-twentieth century, with his ownership signature to the front flyleaf. One of the earliest works on analysis of market research, from the library of a man who built markets.
Price: $125.00