Winston-Salem: R.J. Reynolds Tobacco Co., 1985. Narrow 12mo (19cm). Pictorial stiff card wrappers; 40pp. Mild external creasing; Very Good.
Promotional booklet fo the R.J. Reynolds Company's "More" cigarette brand. Features portraits and brief biographies of nine historically prominent African-American figures, including Duke Ellington, Jackie Robinson, Marian Anderson, Wilma Rudolph, and others. With a list of American Black mayors and a calendar of Black history events. Center spread and inside covers feature full-color ads for "More" menthol cigarettes, with the slogan, "Dare to be More." Research and writing credit given to James H. McLaughlin and William J. Rice, Winston-Salem University.