New York: Scenario Publishing Company, 1912. First Edition. Very early and very scarce how-to guide for prospective theatre owners, portraying the burgeoning film industry as a sure-fire money-making scheme, "an opportunity for money-making on a proportionate scale seldom encountered in legitimate business." Well-illustrated; plates showing equipment, interior design, and retail advertising methods. Five pages of ads follow the text, most for projecting equipment; unused order blank at rear, offering the services of the author as a broker and agent. OCLC notes 4 locations only; none others in commerce (Dec. 2016). 12mo. Cloth-backed boards; 46, pp; illus. Cloth spine faded, boards somewhat soiled, but still a tight, straight copy, internally fresh with a few pencil marginal notations; about Very Good. French bookseller's ticket ("Boyveau & Chevillet") inside front cover.