Washington DC: U.S. Government Printing Office, 1943. OWI Poster No.37 featured the image of a cheerful G.I. drinking coffee from a tin container, with the intention of encouraging adherence to rationing on the homefront as well as appealing to families with boys overseas. The man in the photo is Thomas J. Murray (d.October 16, 2002), who from 1943-1945 served as the face of rationing for the OWI; his portrayal of "GI Joe in the foxhole" contributed greatly towards the homefront rationing effort and gaining support for the war. Original photo-illustrated poster, lithographed in colors and measuring 56.5cm x 71cm (22.25 x 28"). Professionally linen-backed, with old fold lines faintly visible; a few small spots expertly retouched at folds, closest to the edges; Near Fine. A-.